Best practices for content creation
Blogging is one of the best ways to draw attention to your company, attract your target audience, and talk about your products and services.
The content on your site may be regularly updated, but don’t think that’s enough. Surprising today’s spoiled user is as difficult as teaching your cat how to write code. But what about competitors who have already succeeded in creating their own blog? Beware, because some of your audience may have already fled to them in search of something new.
Without sputtering on the preface, let’s prove why you shouldn’t underestimate the importance of a blog
- B2B marketers who use a blog get 67% more leads;
- Competent blogging increases the likelihood of a successful ROI by a factor of 13;
- Companies with a blog get 97% more organic links to their site;
- Blogs have been recognized as the fifth reliable source of trusted online information;
- 50% of new traffic is generated through blogs;
- Daily posts quadruple the number of potential visitors.
If you’re still in doubt, don’t hesitate! The only thing blogging will cost you is time, and the result will pay for itself in full.
So, let me help you overcome the first challenges of writing your own blog. Then, here are great tips for accomplishing that goal.
Ways to Succeed at Blogging
- Content plan
Creating a content plan will help you develop further strategy and facilitate step-by-step work. In this way, you will decide on the list, search and distribution of topics, the type of posts, get acquainted with already developed blog topics in the niche, and keep track of and control the tasks.
- Purpose of the blog
Of course, the purpose of each article or individual topic on your blog will be different, but knowing the purpose in advance is already half the job. Whether it’s to attract new customers, claim yourself as a niche leader, increase product awareness, or tell the story of the company’s life, decide ahead of time.
- Finding an Idea
Creative people tend to procrastinate. But by developing a consistent algorithm for action, you’ll give procrastination a fight.
- View of the article
This point depends solely on the style and focus of your site, the nature of the product being promoted. But in order to diversify your blog, we recommend alternating types of articles.
- Selection of keywords
If you are already faced with website creation, promotion of a service or product, then you know that the success of the post in search engines, depends on the correct selection of keywords.
This item is in demand if you’re not writing a blog alone. Collaborative “brainstorming” should be just as productive. To succeed in collective idea generation, try to follow the following precepts: don’t judge, think informally, use existing ideas, stay focused, don’t be afraid to propose a lot.
- A captivating headline
A big mistake would be to focus on the content. According to statistics, 80% of users don’t read beyond the headline. True, it’s a shame if only 1 in 5 visitors never get to the article, and you tried so hard. Study this delicate process and give the headline at least 50% of the time. A catchy headline increases readership and reposts.
- Visual content for the blog
The appearance of a blog influences users. Let the first impression go to your advantage. Be responsible for creating a blog design that will look in harmony with your site. Choose worthy web designers.
No matter how unique your text is, the reader will get bored without pictures. Generate unique images. Don’t use pictures that are present on 100+ other sites.
- Video Content
Research on search results shows that video queries are the most frequent. That’s why 93% of marketers use video for online marketing. Dilute your blog articles with video reviews, -tests, -presentations, crash tests, -anything that is relevant to your product/service niche.
If you feel that your articles are missing something, fill your blog with infographics. It dilutes the text and gives it vibrancy. Plus, infographics pull together the information/facts of an article and help the user grasp the meaning clearly. Here’s a list of online resources for creating quality infographics.
- Target audience focus
Fans of the product probably frequent your blog and subscribe to your social media accounts if you’ve been promoting the product for some time. The target audience factor should be one of the most important things to consider when writing a blog. Writing style, vocabulary, and pitch are individual for the perception of audiences of different ages and interests.
- Social media
Where does any “edgy” information move at the speed of light, ending up on the pages of almost every user? Of course, on the well-known Facebook, Instagram, Google+, Twitter, Tumblr, VK. Be sure to take advantage of this, publish blog articles not only on company accounts, but also in niche, city and country communities. With great content, it’s just unacceptable not to share it on social media!