The task of the modern content manager is clear. In order to increase ratings, get traffic and the loyalty of the target audience, it is necessary to publish materials of high quality. And this conversation concerns, above all, textual content, although we do not belittle the importance of photos and videos. Regardless of what you have created a website or personal blog for – for business or as a hobby, it is very important to keep it right.
WHY IS IT IMPORTANT TO CREATE BENCHMARK CONTENT?
Designing and filling your own blog, website with quality content is the right thing to do. You can invest your time and resources into creating strong content and build a thriving brand. Or you can take the easy way out and cram your site with weak content for the sake of advertising: a path that will ultimately fail. It will only lead to expense and wasted energy.
Here are common thoughts that visit website owners and cause problems later on:
- “We need a lot of content… How would we get it as easily, quickly and cheaply as possible?”
- “How about we write a bot that will steal articles and uniqueize them so that the borrowing is not read by search engines?”
- “How about we hire copywriters who write for pennies to fill our site with unique content?”
- “How about picking out articles for yourself from the web and just getting permission to repost them?”.
Give up on these ventures; they’re not productive! Remember two simple rules of life:
- You get exactly what you pay for.
- If you can’t tell your audience something valuable, it’s better to be silent.
These attitudes will help you not to go off the right road to create high-quality articles, which will bring profits in the future. Now let’s move on to the ingredients for success.
Make content work! What did you write in your last blog post? Did it give readers advice that they could immediately put into practice? The best article is the one you can put to the test. The main thing is to present the material correctly, so that the reader thinks he or she came up with this or that idea on his or her own. It’s just that someone has presented it competently and succinctly. When you write on your blog about a product or idea, give users recommendations on how to use it.
A POWERFUL TITLE
Always work hard to create a title! A catchy title generates interest and a desire to delve deeper into a topic. Studies tell us that 80% of audiences read headlines, but only a fifth of them will read the whole article. But if the headline is weak and unsuccessful, even those 20% won’t make it. That’s why the headline has an importance comparable to that of the entire text. Take care of your headlines: proofread, come up with several variants, weed out the unsuccessful ones.
About this parameter we have already discussed in a separate article, and came to the conclusion that the uniqueness is important, although its importance was slightly exaggerated.
The search engine encourages the development of high quality sites with unique content. So, quality content not only makes your site better, but also raises its search engine rankings, which can have a very positive impact on business. Original articles generate user loyalty. Remember that your ideas should be unique too! Repetition of the same concepts, other people’s thoughts – it is not interesting.
What is the ultimate goal of search? To give a complete answer to a user’s query. Google is great at this. When you write a query to a search engine, you get links, images, maps, videos and more. Paradoxically, the same thing happens when a reader views a post, an infographic, a video. It’s important for him to get the answer to his question, to become the owner of the information!
Use only reliable sources! It is important to understand that you are writing for people. Imagine this: some of what you write turns out to be inaccurate. The damage occurs both for the company and for the honor of the blogger.
“The corporate diary acts as a reflection of the brand, the organization. If there are any problems inside, it affects the image, how users will perceive your product. Therefore, it is important that all the information that you “broadcast” is reliable, coming from verified sources. Most articles should be supported by links to statistics and research.
It’s cool when an article gathers a lot of comments! It means an engaged audience. You can only get such an audience by offering them engaging content.
Tips for writing an engaging article:
- Write in a way that raises questions when you read it. However, don’t let the information be incomplete. Include controversial points, thought-provoking topics that will motivate readers.
- Take care of a catchy introductory paragraph. An article begins with it, like a theater with a hanger. Most people decide whether or not to read an article after the first sentences.
- People love stories! Tell a joke in the introduction. Stories from personal experience will help get to the bottom of it. If possible, add a live example of storytelling to your blog. This will make it more enticing and help the reader learn something.
One final touch: If you provide content that generates a spike in comments, that gets read to the end and moves on to other articles, search engines will notice that your site is popular, updated regularly. This is a great way to ensure higher rankings, traffic, and return visitors to your site.
Improve communication with users through images and videos! You probably know that people learn in different ways. Some people are more receptive to pictures, others like to listen. Pictures, videos and diagrams will help illustrate your point of view, the idea you put into your article.
Whatever you write, add pictures. No one wants to look at solid text unless you’re writing a book. However, only post images that help the meaning of what you’ve written or complement it. Of course, it’s a good idea to use original photos. But if that’s not possible, use quality photos from reputable stock sites.
One of the best lessons you can learn is to learn how to remove “water” from your text. It’s difficult and takes work, but it makes the article that much more meaningful. There’s nothing better than a short, informative article. The rule does not apply to longreads, in which every word must be weighted. So don’t concentrate on counting the number of characters in your texts. A longer blog post doesn’t automatically mean it’s better than a shorter one
Starting a blog or website is a commitment. If you write a few articles and then give up the work, you can’t count on new readers or customers. It’s not easy, but search engines don’t work in favor of sites that are rarely updated. Blog content needs to be replenished regularly.
Don’t do this at the expense of quality content. More often than not, sites that are updated at least once a day have a large influx of visitors. But everyone has different resources and priorities. We recommend making new posts at least twice a week.
BUT CONTENT IS NOT EVERYTHING
Quality content is only half the success of a website. Without a user-friendly and logical structure, as well as quality design, content won’t help you attract users and convert them into customers. Only when combined with a modern, visitor-friendly design, user-friendly functionality, and correct display on all devices can content benefit your business and really bring in new customers.